Urika is the goddess of snow, saunas and theatrical perfomances for fewer than 120 people.
She combines two (count them!) Roundworld references:
1) Eureka - the cry reputedly uttered by Archimedes on working out how mass displaces water; and
2) Ulrika Jonsson, a Swede (snow and saunas??) who made her name on British TV (first as a weathergirl, then as team captain on surreal comedy show Shooting Stars with Vic Reeves and Bob Mortimer). Also famous for having a very brief affair with then-England manager Sven Goran Eriksson and for being beaten up in a restaurant by another celeb boyfriend, Stan Collymore.
She's football-crazy!/ She's football-mad!/ There isn't a footballer/Ulrika hasn't had! (Bob Mortimer and Vic Reeves on Shooting Stars)