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Broadman was one of the former owners of the then Broken (now the Mended) Drum in Ankh-Morpork. He was a little fat man with black beady eyes. After learning of the new-to-Ankh-Morpork concept of Inn-Sewer-Ants (Insurance, brought by an unwittingly dim Twoflower), Broadman thought he'd cash in immediately and set fire to the Drum. However, he miscalculated on a vast scale, engulfed over half the town in flames and lost his life. Altogether a bad day...